BABY DS, THE AMBASSADOR FOR DS CONNECT

BABY DS is the latest model in the DS range. A 1/3 scale model of the New DS 5, it was designed by the brand styling centre. Just 1.37m long, this single-seater vehicle with Encre Blue bodywork combines avant-garde styling with advanced technologies, premium materials and refinement, just like its elder sibling.

Viewed from the outside, distinctive attributes include the DS Wings grille and slender chrome sabre running from the tip of the headlights to the front windows. The door mirrors carry the DS badge. Inside, the cabin features aluminium trim, a two-tone seat in semi-aniline leather with the watch strap design and a leather-upholstered steering wheel with the seams top-stitched by hand.

Fitted with an electric motor, BABY DS can be driven or operated by remote control. Its mission: to promote DS Connect, the brand’s connectivity offering, by taking centre stage in brand adverts.

Screened on the DS booth at Frankfurt and on YouTube, the first film with BABY DS presents the connected service ‘emergency call function’ available on DS cars.