EUROPEAN HERITAGE DAYS: DS 7 CROSSBACK PRESIDENTIAL IN THE SPOTLIGHT AT THE ÉLYSÉE PALACE
At the 34th edition of European Heritage Days, visitors to the Élysée Palace will have the opportunity to discover DS 7 CROSSBACK Presidential - an exceptional setting for this model which reflects the innovation and French savoir-faire so dear to the brand.
With this one-off vehicle, DS Automobiles is honouring the tradition of the DS and SM cars used by the presidents of France’s Fifth Republic. On 14 May, day of the inauguration of the new president of France, Emmanuel Macron travelled down the Champs-Elysées in this stunning vehicle. This was the first official outing for the car, which will be available to purchase in a few weeks’ time, but which the most avant-garde have already reserved so as to be the first—after the president—to drive it.
DS 7 CROSSBACK to be showcased on 16 and 17 September in the grand courtyard of the Élysée Palace
One of the most visited sites during the traditional European Heritage Days (20,000 people in 2016), Hôtel d’Evreux, better known as the Élysée Palace, will once again be part of the 34th edition, which will take place on 16 and 17 September. This will be a unique opportunity for the general public to discover the residence of the French president, its grand salons, reception rooms and park, as well as its grand courtyard, where DS 7 CROSSBACK Presidential will be exhibited in all its glory.
“The Élysée Palace is the finest showcase in which to present DS 7 CROSSBACK Presidential. The general public will have the chance to discover this unique model created specially for the inauguration of the new president of France.
DS 7 CROSSBACK Presidential embodies the excellence of the innovation and French savoir-faire that we cultivate at DS and that is at the heart of our strategy,” says Yves Bonnefont, CEO of the DS brand.
With DS 7 CROSSBACK Presidential, DS Automobiles is honouring the tradition of the DS and SM cars used by the presidents of France’s Fifth Republic. An ultra-customised and unique vehicle, DS 7 CROSSBACK Presidential steps into exclusive territory with its specially commissioned open-top roof, and its distinguishing features such as the “French Republic” signatures on its sides, and flag-holder. The black “Art Leather” interior is enhanced by “Toile de Laque” trim designed and produced by Atelier Maury a renowned Parisian gilder. The door-mirror housings and 20-inch wheels are ornamented with subtle touches of gold, demonstrating the special French savoir-faire perpetuated by these craftsmen over the centuries.
DS 7 CROSSBACK Presidential also has all of the high-tech features offered on this model such as DS CONNECTED PILOT, which paves the way for autonomous driving, and DS ACTIVE SCAN SUSPENSION, the 21st-century DS suspension, which anticipates road defects with a camera and constantly directs the shock absorbers.
Those who cannot the resist charismatic design, cutting-edge technology and refinement of this DS SUV can reserve DS 7 CROSSBACK La Première – limited launch edition now in DS STORES and DS SALONS, or online at https://www.reservationlapremiere.ds7crossback.fr – and be among the first to take the wheel of this second-generation DS.