DS FUTURE ON SHOW AT THE INTERNATIONAL AUTOMOBILE FESTIVAL
The International Automobile Festival, the Creativ’Expérience Grand Prix, DS
The DS Only You customer experience programme won the Creativ’Expérience Grand Prix at the 32nd International Automobile Festival, where DS is pointing proudly to the future with DSV-02, the all-electric single-seat racer running in the FIA Formula-E championship, and DS E-Tense, a unique car, the DS Grand Tourisme vision.
At yesterday’s opening ceremony in the historic setting of Hôtel des Invalides in Paris, Jean-Michel Wilmotte awarded DS Brand CEO Yves Bonnefont the Creativ’Expérience Grand Prix. An appreciative festival attendance will be able to make (or renew) acquaintance with DSV-02 and DS E-Tense till 5 February 2017.
The 32nd International Automobile Festival (the Fashion Week of the motoring world, as it were) opens to the public today in the exceptional historic venue of Les Invalides in central Paris. As at previous events, exhibitors are showing off unique creations, true works of art, in a vibrant celebration of adventuresome creativity in automotive design.
Yves Bonnefont, DS Brand CEO, had this to say at the festival opening ceremony that took place yesterday at Hôtel National des Invalides in Paris: “The 2017 International Automobile Festival is a great venue for us to illustrate the avant-garde spirit that inspires us at DS. So it’s a real honour for us to be awarded the Créativ’Experience Grand Prix for our Only You customer experience programme. Only You is not a concept car, so we can’t actually show you it at the International Automobile Festival. Only You is a programme of exclusive services and privileges currently being rolled out worldwide for all DS vehicle and service customers. It stands as a kingpin of our development strategy, the basis for a distinctive, refined and avant-garde customer experience. What we can show you, with great pride, is DSV-02, our all-electric single-seater running in the FIA Formula-E championship, and our latest creation, DS E-Tense, which offers a glimpse into the DS future, with our customary emphasis on advanced technology and refinement.”
Visitors to the International Automobile Festival, which runs till Sunday 5 February, will love DSV-02, the all-electric Formula-E single-seater developed by DS Performance engineers to run in the third FIA Formula-E Championship season with the DS Virgin Racing team. In promoting clean, responsible energy, Formula-E is shaping the world of motor-sport to come. Races are run on downtown tracks in some of the world’s largest cities — Hong Kong, Marrakech, Buenos Aires, Mexico City, Monaco, Paris, Berlin, Brussels, Montréal, New York — and pull in a whole new generation of motor-sport enthusiasts. Formula E and DS Automobiles share a couple of key values in the form of avant-garde technology and grassroots public appeal. DSV-02 will be at the starting line of the next Formula-E race, on 18 February in Buenos Aires, and in Paris for the Saturday 20 May meeting at the ePrix track round Les Invalides.
The International Automobile Festival also makes an unmissable chance to get a closer look at DS E-Tense, on show in the prestigious setting of Hôtel des Invalides in Paris. This showing harks back to the car’s very first public outing, on 23 April 2016 round the very same Hôtel des Invalides ePrix track in Paris. (It’s just that on that previous occasion it didn’t hang around for people to probe its undeniable charms.)